Alto Astral Editora

Publisher Alto Astral


High circulation with quality content and commitment to the reader.


The history of the publisher began in 1986 with the launch of the magazine Guia Astral. Since then, it has been conquering its space in the Brazilian editorial market and currently occupies the second place in the national market:
- It has a 14% market share;
- It puts in newsstands every month more than 100 titles, of which more than 60 have a fixed publication schedule;
- In 2007, it reached the level of 33 million copies sold.


Today, it works in 14 market segments. Among them are:


Adolescents
In this segment the magazines cover diversified content areas, such as music, fashion, beauty advice, behavioral subjects and the trends and news about what is popular with the teen public.


Astrology
The magazines are market leaders and are either monthly or annuals. The reader can check in each edition complete astrological predictions for the signs, as well as material about dreams, mysticism, and astral combinations. There is also a section where the readers can resolve questions with the astrologer JOÃOBIDU and check on the feelings, numerology, tests and posters of performers.


Culinary
The publications provide tips, practical and economic recipes, news and information related to eating and health. In each edition, the reader can find new advice to facilitate her day-to-day in the kitchen. Different and tasty dishes, with tested and approved recipes as well as articles with hints on reading and food.


Feminine
The publications in the women’s sector provide articles about fashion, shopping, diet, beauty, lifestyle and love. With easy to understand and direct language, the segment meets the needs of women by bringing to them news about brands, styles and products in an impeccable visual style. Beyond this, they treat subjects related to make-up, the body and accessories.


Children’s
The publications in the children’s segment are illustrated with some of the principal characters that children like and offer children entertainment and education in a creative format. The publications contain activities, drawings to color, seven-error games and labyrinths. The activities help develop perception, motor coordination and logical reasoning in children.


Pre-teen
With the commitment to offer educational content alongside entertainment, the magazine provides articles about games, films, cartoons and tests. The activities go along with the education of children. In color, written in a light style, interactive and filled with information, the magazine, which is oriented to the pre-teen public, complements formal education with substituting the textbooks.


Weekly

Weekly information and entertainment with a variety of themes: beauty, health, relationships, fashion, cooking, family, news of performers, inside information on television and summaries of soap operas. The Malu and Guia da TV magazines contain diversified content, with subjects relevant to the modern woman. They provide help for women in their daily, family and professional challenges with information that is of interest to this public.


Editora Alto Astral is committed to offering the reader the best information, which means that we seek every day to bring innovations to our magazines with new sections, increasing our presence and bringing to the public quality content.